All know that, .m4v is .mp4 files with the WRONG extension introduced by Apple for encoding video, audio. MP4 is a container format. As any other container format like AVI (.avi), Real Media (.rm, .rmvb), QuickTime MOV, MPEG, Matroska MKV / MKA, OGM it allows you to combine different multimedia streams (mostly audio and video) into one single file.
QuickTime is a multimedia development, storage, and playback technology from Apple. QuickTime files combine sound, text, animation, and video in a single file. Using a QuickTime player that either comes with a Web browser or can be downloaded from Apple or the browser company, you can view and control brief multimedia sequences.
If you want to play iTunes moives to Quicktime, you need to remove DRM and convert M4V to Quicktime MOV.
To convert M4V to MOV quickly, you need to free download M4V Converter Plus at first and then install and run it. M4V Converter Plus is an all-in-one and easy-to-use iTunes video Converter. With it, you can legally remove DRM and easily convert M4V to almost popular video or audio formats. The program can support converting any iTunes videos, including iTunes movie purchases, Rentals, TV shows and iTunes Extras (for Mac version).
Now the following steps will tell you how to convert iTunes movies to MOV format easily.
Click Add Movies button, search your M4V files according name, then select the files, click Add button.
In the profile, select Same as source for MOV in profile drop-down list.
Click Convert button to start converting DRM M4V to MOV.
It is so easy with just simple three steps, and you can enjoy the converted MOV files freely. Now please download the M4V to MOV Converter and take a try.