Movies purchased or rent from iTunes Store
From comedy to drama, romance to classic, independent to thriller - movies, movies, and more movies await on the iTunes Store. Browse thousands of releases from every major Hollywood studio. Buy or rent them in standard or high definition.
With just a click, they'll download to your computer, iPhone, iPod touch, or television via Apple TV. When you buy select movies, you'll discover a world of special features called iTunes Extras - you can watch interviews and trailers, view photos, and more in your iTunes library on your Mac or PC.
As we know, iTunes purchased video and iTunes rented movies are protected by DRM.
DRM, short for "Digital Rights Management", is anti-piracy technology. DRM is used by digital copyright owners to control who gets to access and copy their work. In particular, DRM gives programmers, musicians and movie artists some ability to remote control how people can install, listen to, view, and duplicate digital files.
When the Files have DRM on them, you can see:
You need specific software or specific music player hardware to play the file;
You are limited to how many times you can download;
You are limited in number of hours / days you can download;
The number of different computers you can download to is limited;
The number of times you can burn a CD is limited;